One link, no app
A web page handles photo, vote and message, with a consent tick before anything is sent.
Case study 02 · Live polls and selfie walls
What if the crowd became the ad?
Selfies, votes and messages from the promenade, live on the harbour.
The idea
Your audience makes the content.
A bank, a telco or a festival takes a Saturday on the harbour. People on both shores send a selfie, answer a poll or post a message. A moderator approves each one, and within a minute it appears on AdBarge in the brand’s look. Poll results build live, shore against shore: Kowloon versus the Island.
- Where
- Mid-harbour, between both shores
- When
- Sat 16 Oct 2027, 17:00 to 22:00
- Format
- Twin Shores: Kowloon and Island faces
- Media estimate
- About HK$300,000
How it runs
Minute by minute.
- 17:00Golden hour: the question of the night goes up on both faces.
- 18:00Selfie wall opens. Scan, snap, consent, send.
- 19:30Live poll: Kowloon against the Island, results move in real time.
- 21:00Messages hour: shout-outs, birthdays, proposals, all moderated.
- 21:55The finale: every approved selfie forms the brand’s logo.
How AdBarge makes it happen
The tech, plainly.
People plus automatic moderation
Automatic filters screen images and words; a person approves every post before it goes live.
Brand templates
Every post drops into a designed frame, so the screen always looks like the brand, never like a feed.
Two faces, two shores
Each long face shows the posts and results of the shore it faces, so both sides compete.
Data that belongs to you
Opt-in sign-ups and poll results go to the brand after the night, under its own privacy notice.
Who it’s for
- Banks and insurers
- Telcos and tech platforms
- Festivals and city events
- Mainland enterprises marking 2027
- Tourism boards and hotels
What the brand gets
- People share it because they are in it
- Live opinion data from the city
- Opt-in leads, with consent
- Hours of attention, not seconds
Indicative media cost
What the screen costs.
Twin Shores: Kowloon and Island faces, 17:00 to 22:001 night, Sat 16 Oct 2027: high season, weekend rate
Media estimateAbout HK$300,000
Media only, from the 2027 launch rate card. The web app, moderation team and content design are quoted separately. Figures are rounded: the final quote depends on dates, hours and any extras.
What it would take
The approvals and partners it needs before it can run.
- Personal data notice and clear consent for images (PDPO)
- Moderation rules and a live moderator on duty
- No images of minors without a guardian’s consent
- Marine Department: mid-harbour station plan
- Promenade crowd plan with the venue owner
- Brand and legal sign-off on every poll question
Questions worth asking
Take them to your next brand meeting.
- Q1Would people trust a brand more if they saw themselves on its screen?
- Q2What question would split Hong Kong down the middle of the harbour?
- Q3Is a live crowd the most honest ad there is?
Be the first to do it.
Hold the dates now, free. Or talk the idea through with us.