Teasers on the Shared Loop
A 20-second spot, 30 plays an hour, for a fraction of an exclusive face.
Case study 04 · Launch nights
What if a launch owned the skyline for a week?
Seven nights of teasers, then one reveal the city cannot miss.
The idea
Tease it. Then reveal it.
A fragrance house launches a new scent. For a week, a 20-second teaser plays every two minutes on the Shared Loop: a silhouette, a date, a colour. On launch night the brand takes all five faces. Drones form the bottle above the harbour, the barge shows the real bottle below, and the boutiques open at 22:00.
- Where
- Victoria Harbour, both shores
- When
- Teasers 29 Nov to 5 Dec 2027; reveal Mon 6 Dec
- Format
- Shared Loop, then Master Cube
- Media estimate
- About HK$400,000 plus drone show
How it runs
Minute by minute.
- Nights 1 to 3A silhouette and a date, every two minutes from 19:00.
- Nights 4 to 7A colour, a note, a countdown. Social media starts guessing.
- Reveal, 20:00All five faces go dark. Drones draw the bottle.
- 20:06The screen fills the bottle with the real product.
- 22:00Boutiques open. The QR code on the barge books a first try.
How AdBarge makes it happen
The tech, plainly.
Content that builds
The spot changes every night, so people come back and post their guesses.
One night, all five faces
Master Cube for the reveal: both shores, both ends and the roof.
Drones and screen in sync
The same timecode as case 03, so the bottle in the sky and on the screen match.
Close the loop
A QR code to book a try-on, find a boutique or pre-order online.
Who it’s for
- Fragrance and beauty
- Fashion and jewellery
- Spirits and wine
- Phones and gadgets
- Film and streaming premieres
What the brand gets
- A week of build-up, not one night
- Social buzz before the reveal
- One night the city remembers
- Footfall straight to the boutiques
Indicative media cost
What the screen costs.
Teasers: Shared Loop, 20-second spot, 19:00 to 22:007 nights, 29 Nov to 5 Dec 2027: high season
Reveal: Master Cube, all five faces, 19:00 to 22:001 night, Mon 6 Dec 2027: high season
Media estimateAbout HK$400,000
Media only, from the 2027 launch rate card. The drone show, its permit and insurance are quoted separately by a licensed operator. Figures are rounded: the final quote depends on dates, hours and any extras.
What it would take
The approvals and partners it needs before it can run.
- Civil Aviation Department permission for the drone show
- Marine Department: harbour station and safety zone
- Advertising rules for the product category
- A back-up date for wind and rain
- Crowd plan near the boutiques and the waterfront
Questions worth asking
Take them to your next brand meeting.
- Q1Would you rather own one night, or the whole week before it?
- Q2How much mystery can a 20-second spot hold?
- Q3What if the reveal were on 1 July 2027?
Be the first to do it.
Hold the dates now, free. Or talk the idea through with us.