One timecode
The drone ground station and the barge media server run on the same timecode, so every frame lands with the formation.
Case study 03 · Sky and sea in sync
What if the sky and the sea told one story?
Drones draw the car in the sky. The barge puts it on the road below.
The idea
One message, two layers.
A car brand reveals a new model. Hundreds of drones draw its outline over the harbour, while AdBarge plays the same car on all five faces, locked to the show. When the drones finish the outline, the screen fills it with the real car, in colour, on the road. The sky gives the scale. The screen gives the detail.
- Where
- Mid-harbour, between Central and Tsim Sha Tsui
- When
- Thu 18 Nov 2027, show at 20:00
- Format
- Master Cube: all five faces
- Media estimate
- About HK$250,000 plus drone show
How it runs
Minute by minute.
- 19:00All five faces: teaser film and countdown.
- 19:45Guests and press take their places on a viewing deck or harbour cruise.
- 20:00Drones lift off. One timecode starts on the barge and in the sky.
- 20:08The reveal: the outline in the sky, the real car on the screen.
- 20:15Drones land. The barge carries the film, price and test-drive QR until 22:00.
How AdBarge makes it happen
The tech, plainly.
The barge as anchor
AdBarge gives the show a fixed, lit point on the water, so the formation has something to frame.
Roof for the towers
The roof face shows the logo to the hotels and offices looking down.
Sound on the shore
Music on the viewing deck, and on phones through a live audio link.
Weather plan
A wind limit and a back-up night are agreed in advance. The screen runs the film either way.
Who it’s for
- Car brands and EV launches
- Airlines and travel
- Telcos and phone launches
- Property developers
- Watches and luxury
What the brand gets
- A reveal the whole skyline can see
- Film-quality detail that drones alone cannot draw
- Hours of message after a ten-minute show
- Press, social and broadcast from one moment
Indicative media cost
What the screen costs.
Master Cube: all five faces, 19:00 to 22:001 night, Thu 18 Nov 2027: high season
Media estimateAbout HK$250,000
Media only, from the 2027 launch rate card. The drone show, its permit and insurance are quoted separately by a licensed operator. Figures are rounded: the final quote depends on dates, hours and any extras.
What it would take
The approvals and partners it needs before it can run.
- Civil Aviation Department permission for the drone show
- Marine Department: harbour station and safety zone
- Police and venue liaison for crowds on the waterfront
- Third-party insurance for the drones and the barge
- A back-up date for wind and rain
Questions worth asking
Take them to your next brand meeting.
- Q1Is a drone show without a screen just a pretty picture?
- Q2What would you reveal if the sky and the sea moved together?
- Q3Does a car look bigger in the sky, or more real on the water?
Be the first to do it.
Hold the dates now, free. Or talk the idea through with us.