Reserve your spot.
- Pick a side
- Pick your hours
- We call to confirm
On air daily 10:00 to 22:00 from 1 July 2027. Free to hold. Nothing to pay until we sail.
provisional holds so far
Full rate card 2027
Media charges
Launch rate card 2027
Gross rates in HK$ for AdBarge 32. Nothing to pay now: the media charge is settled once AdBarge is on the water and your booking is confirmed.
| Face or bundle | High seasonOct to Apr, Sun to Thu | WeekendFri and Sat, high season | ShoulderMay and Sep | Low seasonJun to Aug | Prime daysFestivals, fireworks |
|---|---|---|---|---|---|
| Kowloon side32 × 8 m | 150,000 | 173,000 | 123,000 | 90,000 | 300,000 |
| Island side32 × 8 m | 150,000 | 173,000 | 123,000 | 90,000 | 300,000 |
| Both ends2 × 7 × 8 m | 78,000 | 90,000 | 64,000 | 47,000 | 156,000 |
| Roof32 × 7 m | 120,000 | 138,000 | 98,000 | 72,000 | 240,000 |
| Twin ShoresBoth long faces, 15% off | 255,000 | 293,000 | 209,000 | 153,000 | 510,000 |
| WrapAll four sides, 25% off | 294,000 | 338,000 | 241,000 | 176,000 | 588,000 |
| Master CubeAll five faces, 35% off | 333,000 | 383,000 | 273,000 | 200,000 | 666,000 |
| Daypart | High seasonOct to Apr | ShoulderMay and Sep | Low seasonJun to Aug | Prime daysFestivals, fireworks |
|---|---|---|---|---|
| Daytime10:00-17:00 | 1,200 | 1,000 | 700 | 2,400 |
| Golden hour17:00-19:00 | 4,300 | 3,700 | 2,400 | 8,600 |
| Prime night19:00-22:00 | 7,800 | 6,600 | 4,300 | 15,600 |
| Full day10:00-22:00 | 40,400 | 34,200 | 22,600 | 80,800 |
- Other face combinations: 2 faces 15% off, 3 faces 20% off. Both ends count as 2 faces.
- Campaign length on exclusive faces: 7+ days 5% off, 14+ days 10% off, 28+ days 20% off. Not on prime days.
- Exclusive faces for part of a day: priced by daypart at 20% above the day rate per hour, never more than the full day.
- Weekend rates apply on Fridays and Saturdays in every season. Prime days run at twice the high-season rate, with no discounts.
- Gross rates: accredited agencies receive the standard 15% commission from them. Content production is not included. Hours lost to weather are rescheduled or credited, never charged.
The route and dayparts
The route
- Loop
- About 9.6 km, both shores, every 80 minutes
- Speed
- About 4 knots, with planned holds at viewpoints
- On screen
- Daily 10:00 to 22:00, from 1 July 2027
- 10:00-17:00
- Daytime loop: promenades, cruises, office towers
- 17:00-19:00
- Golden hour holds off West Kowloon and Central
- 19:00-22:00
- Prime night mid-harbour, the classic skyline view
Shared Loop and exclusive: how the screen is shared
| Loop | Two minutes, six 20-second spots, played on both long faces together. |
|---|---|
| Plays per spot | 30 an hour, 360 a day across 10:00 to 22:00. |
| Exclusive face | All six spots on that face for the hours booked. Exclusive orders take priority. |
| Lock date | 21 days before your first air date, a confirmed Shared Loop booking is locked and cannot be moved. |
| If moved | Before the lock date we may move your spot to the same daypart on another hour or day in your flight, and add 10% bonus plays. |
| If not possible | Hours we cannot make good are not charged; anything already paid is refunded or credited, as you choose. |
Payment and questions
How payment works
- Nothing to pay nowA provisional hold is free. You do not pay anything to reserve.
- Booking confirmationOnce our team confirms your slot, you sign a booking confirmation that states the media charge.
- Settle when AdBarge is liveWhen AdBarge is deployed and the launch date is set, we invoice the media charge. Settle it by secure Airwallex link or bank transfer before your first air date.
- Who receives itPayments are received by Victoria Waters (Asia) Limited, which owns and runs AdBarge. Content is checked against Hong Kong advertising standards; hours we cannot approve are not charged.
Questions
Does a provisional hold cost anything?
No. It pencils in your dates while we talk. A slot is secured once you sign the booking confirmation. You settle the media charge only when AdBarge is on the water.
What if two brands want the same slot?
Holds are ranked in the order we receive them, as first, second and third option. If the first option does not confirm in time, the next is offered the slot.
What if the weather stops sailing?
At Typhoon Signal No. 3 or a Red or Black Rainstorm warning AdBarge returns to shelter. Affected hours are rescheduled or credited, never charged.
Can individuals reserve?
Yes. Birthdays, proposals and personal messages are welcome, usually as a Shared Loop spot, subject to the same content check.
How much does it cost?
See the full rate card below. The form shows an estimate as you choose sides, dates and hours, and the confirmed media charge is on your booking confirmation.
Media terms we use
Media terms we use
- Provisional hold
- A free reservation of inventory while a booking is discussed. Also called an option or a pencil booking.
- Booking confirmation
- The signed order that confirms faces, dates, hours and rate. Agencies call it an insertion order (IO).
- Flight
- The run of dates a campaign is on air.
- Daypart
- A block of the day sold separately: daytime, golden hour and prime night.
- Spot and loop
- A spot is one 20-second slot; the loop is the two-minute cycle of six spots.
- Share of voice
- Your share of screen time: 100% on an exclusive face, one sixth on a Shared Loop spot.
- Media charge
- The fee for the airtime itself, also called the media cost or ad fee. Content production is billed separately.
- Proof of play
- Logs and filmed footage showing your content ran as booked.